Outbound, run as a system

49.7% of a client's entire pipeline came from this machine

ctrlflw is an outbound system that finds buyers showing intent, reaches them with copy built from real signals, and hands your team qualified meetings with evidence attached. Not another hire. A running machine.

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Case studies anonymized to protect client pipelines.

49.7%of one client's entire pipeline creation, first 5.5 months
$468Kclosed revenue in a single quarter
31.3%positive reply rate across 29,322 contacted
$1.19Mattributed pipeline, one engagement
The problem

Every path to pipeline feels broken

The agency

You rent activity. Thousands of sends, a trickle of real meetings, a monthly report that counts opens. Their template flattens your differentiation.

The hire

A new SDR costs you months of ramp before the first meeting, and the playbook walks out the door with them. Doubling headcount does not double pipeline.

The stack

Six tools, four integrations, one person babysitting it all instead of selling. A connector breaks on a Tuesday and your outbound stops with it.

The fourth option is a running machine with operators behind it. This program exists to retire the other three.

The system

Six stages, from signal to meeting

Every stage runs continuously. Nothing waits for a weekly sync or one person's memory.

Signal in

Continuous monitors on job boards, review sites, tech adoption, and funding events surface buyers showing intent right now.

Always on
Orchestrate

We enrich, research, and grade every account before anyone gets contacted. C and D grades never enter a sequence.

A/B graded only
Sync

Your CRM stays the source of truth. Open deals are suppressed, every touch is logged back, and your do-not-contact list is law.

CRM native
Send

Email and LinkedIn on warm, dedicated infrastructure with rotation and automatic pause protection.

<2% hard bounce
Watch

We kill underperformers, scale winners, and iterate copy weekly from real reply data.

Kill switches live
Meeting out

Positive replies reach your team in real time with full context. You get a meeting with evidence attached, never a name to go research.

Real-time handoff
Qualification

Three checkpoints before we call it a lead

Most vendors count anything with a pulse. We report a qualified lead only when it clears all three checkpoints.

Checkpoint 01Fit

Account and contact graded A to D against your ICP. C and D never get contacted, so your brand only ever shows up in the right inbox.

Checkpoint 02Timing

A live signal says this account is in motion. Signals expire: anything older than 60 to 90 days no longer counts.

Checkpoint 03Response

Genuine forward intent: a meeting request, a pricing question, a named need, or a referral to the decision maker. Warm but vague stays in nurture.

What reaches your team is the output of all three: SQLs with evidence attached. A phone number alone never qualifies, and we report a positive reply as exactly that, never inflated into a lead.
Results

The numbers our machine has put up

Case study · Sports gaming platform

A $324K deal from a buyer who never replied to a single email

49.7%of all pipeline creation in 5.5 months ($1.197M of $2.41M)
$468Kclosed in Q2 across 5 deals, led by the $324K win
88meetings booked in the engagement window
$835Kin deals our attribution audit found that the CRM had missed
26%
of all new pipeline in 80 days

Consumer fintech. 137 attributed deals and 61 booked discovery calls from a standing start, with the sales cycle still compounding.

Case study · Consumer fintech
20
opportunities in 1 week

"20 opportunities with YouTube creators in 1 week, including a 250K+ subscriber channel ready to feature Kosmik."

Paul Rony, Founder · Kosmik
$215K
pipeline in 60 days

"$215K in pipeline generated in 60 days, from zero outbound motion to meetings with enterprise hotel groups like Club Quarters."

Doug Schuessler, CEO · Safara360
Timeline

Live in 2 weeks. Meetings within 30 days.

Week 1

Infrastructure live. Domains purchased, warmup started, CRM connected, suppression rules in place, first campaign queued.

Week 2

System live. Signal engines deployed, lists built and graded, copy approved. You watch it all in a shared Slack channel.

Weeks 3–4

Full volume. Campaigns live across email and LinkedIn. First qualified meetings land on your calendar within 30 days.

Day 60

Mutual gate. We review pipeline against cost together. Scale, adjust, or exit cleanly. No lock-in on either side until the numbers have earned it.

Engagement

One flat fee. Everything included.

  • Flat monthly fee plus a one-time setup. No software pass-through, no creative fees, no surprise line items.
  • 60-day mutual gate, then month to month. Exit cleanly with 7 days notice.
  • You keep everything. Data, lists, and copy are yours, exportable at any time.
  • Weekly rhythm: a lead report you read in 5 minutes, a 30-minute strategy call, and a live Slack channel for replies as they happen.
What the fee replaces
  • An SDR hire and their 90-day ramp
  • A demand gen manager and their agency shortlist
  • The tool stack and the person babysitting it
Operators

The people behind the machine

We built these systems inside other agencies before running them under our own name. You work with the operators directly.

David Mendoza David Mendoza
Co-founder · GTM
  • A decade carrying quota on $10K+ deals before switching sides to build the systems
  • 5.75x'd appointment volume in one quarter (~20 to 115+ booked meetings a month) rebuilding a 40 year old IT firm's GTM motion AI native
  • Runs the machine you just read about: signals, copy, targeting, reporting
Publishes the playbooks at davidmultiply
Jawad Haider Jawad Haider
Co-founder · Systems
  • Built products before pipeline: founding engineer at a YC backed voice AI startup, two AI companies of his own, and a dev agency shipping SaaS MVPs in under 15 days
  • Put up the numbers in the featured case above, one of the accounts he owned end to end inside other agencies: 49.7% of pipeline creation and 88 meetings in 5.5 months
  • Engineers the machine's guts: data, sending infrastructure, and the automation that keeps it running
Ships product at novish.me
Next step

See what the machine would do on your pipeline

A 30-minute call. We look at your current motion, show you the signals live in your market, and tell you whether this fits. Either way, you leave with the diagnosis.

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